How to Add Local Business Schema to WordPress in 2024

Maintaining a competitive edge and drawing clients for your local business requires a strong online presence in the current digital environment.

Using structured data—mostly through local business schema markup—is one essential way to accomplish this.

You may increase your exposure in local search results and make it simpler for potential clients to find your business by giving search engines exact details about it, including its name, address, and operating hours.

We’ll lead you through every step of the process in this thorough tutorial on how to add local business schema to WordPress, enabling you to enhance your website and establish a stronger connection with your target market.

Table of Contents

What is the Local Business Schema?

Before understanding how to add local business schema to WordPress, we must first understand what local business schema is.

Local business schema is a structured data markup that gives search engines detailed information about a local business.

This structured data format assists search engines in determining essential details about the company, such as its name, address, phone number, website URL, business hours, etc.

Businesses that use local business schema markup on their WordPress websites can increase their visibility in local search results and their chances of appearing in relevant local listings and map searches.

This structured data helps search engines understand the business and gives users more accurate and complete information in search engine results pages (SERPs), thereby increasing visibility and traffic to the company’s website.

Why is Local Business Schema Markup Crucial?

For a number of reasons, a WordPress website should use a local business schema Markup.

Improving Visibility: By including local business schema into WordPress, you raise the possibility that your company will show up in map listings, local search results, and other location-based inquiries.
Enhanced Search Engine Results: Google and other search engines provide websites with structured data markup preference, so including local business schema in your WordPress website can help your ranks.
Enhanced Click-Through Rates (CTR): Your listings stand out in search results when you employ local business schema markup, which may increase click-through rates because people are more likely to click on thorough information listings.
Improved User Experience: Local business schema markup guarantees that search results include precise and comprehensive information about your company, improving the user experience and enabling easier interaction with your organization.
Mobile and Voice Search Optimization: Local business schema implementation on your WordPress website becomes increasingly more important as mobile and voice search continue to grow in popularity. Optimizing for these kinds of queries with structured data increases your business’s visibility to people utilizing voice assistants or mobile devices.

Structured data markup can be used to increase exposure, raise search engine rankings, boost click-through rates, improve user experience, and optimize for mobile and voice search by adhering to a tutorial on how to add local business schema to WordPress.

Information Types for Your Local Business Schema

Learning how to add local business schema to WordPress requires an understanding of the data you should include to give search engines a thorough picture of your company.

The following informational categories should be included within your local business schema:

Name of firm: To guarantee correct identification, indicate the name of your firm.
Address: Give customers and search engines your whole address, including the street address, city, state, and postal code.
Phone: Give customers a way to get in touch with your company immediately.
Website URL: To route visitors and offer further details, including the URL of your company website.
Business Hours: Let prospective clients know when times your business is open by specifying the hours of operation.
Business Category: Providing the precise category or industry to which your business falls will help search engines properly classify it.
Service Area: To efficiently focus pertinent local searches if your company covers particular geographic locations, list your service area.
Price Range: To provide clients a sense of the pricing structure of your company, you may want to offer a price range.
Accepted Payment Methods: To help clients arrange their purchases, include the payment options your company takes, such as cash, credit cards, or mobile payments.
Reviews and Ratings: Consumer evaluations and ratings should be included to increase credibility and trust with prospective clients.
Menu or Product Catalog: To highlight your offers, companies which sell goods or services should provide a menu or product catalog with thorough details.
Information on bookings or Bookings: If relevant, include specifics on how clients may schedule appointments or make bookings with your company.

You can guarantee correct indexing by search engines and raise your business’s exposure in local search results by including this crucial information in your local business schema to your WordPress website. This will eventually improve the user experience for potential clients.

How to Add Local Business Schema to WordPress

Here’s how to add local business schema to WordPress using different plugins like Yoast SEO, Rank Math, AISEO, and Schema Pro:

1. Yoast SEO

Install and enable the Yoast SEO plugin if not done already.
Check out the “SEO” area of your WordPress dashboard.
Click “Search Appearance” and make sure “Local Business” is selected.
Go to the “Social” page and then the “Facebook” area.
Enter your business’s name, address, phone number, and other pertinent details.
Saving your changes will cause Yoast SEO to produce a local business schema markup for your website.

2. Rank Math

Install and activate the Rank Math plugin.
Go to your WordPress dashboard and find the “Rank Math” section.
Click “Titles & Meta” and then navigate to the “Local SEO” tab.
Enable the “Local SEO” module and fill in your business details.
Save your changes, and Rank Math will add local business schema markup to your WordPress site.

3. AISEO

Install and activate the AISEO plugin.
Go to the AISEO settings on your WordPress dashboard.
Search for the “Schema Markup” or “Structured Data” section.
Select the option to add a new schema type and then select “Local Business” from the list of available possibilities.
Fill in the needed information about your company, such as its name, address, phone number, and operating hours.
Save your modifications, and AISEO will create the local business schema markup for your website.

4. Schema Pro

Install and activate the Schema Pro plugin.
Find the Schema Pro settings in your WordPress dashboard.
Click “Add New Schema” and choose “Local Business” as the schema type.
Enter your business details, including name, address, phone number, and more.
Save your changes, and Schema Pro will create a local business schema markup for your WordPress site.

These instructions will help you in the process of how to add local business schema to WordPress using different plugins so that your website will appear more often in local search results and give prospective clients useful information.

Conclusion

Finally, a key first step in boosting your online presence and visibility in local search results is to understand how to add local business schema to WordPress.

Using the potential of structured data through plugins like Yoast SEO, Rank Math, AISEO, and Schema Pro, you can make sure search engines fairly represent your company.

Along with raising your search engine results, this provides prospective clients with crucial details about your business, such as its address, hours of operation, and phone number.

Local business schema application can lead to increased click-through rates, more substantial web traffic, and finally more customers for your business.

Take up this amazing weapon and see how much more visible you are locally.

FAQs

Can any kind of business use the local business schema?

Businesses with physical locations or that serve clients in a certain area may especially benefit from local business schema. This covers service providers, merchants, restaurants, and medical offices. Companies that operate only online can use other schema markups but may not gain as much from local business schema.

Do better search results follow from adding a local business schema?

Higher rankings are not a given, even though adding local business schema might increase your exposure in search results and facilitate search engines’ understanding of your company. Among the several SEO tactics that can improve search performance is this one.

When should I update my local business schema?

Anytime your company information changes—such as a new address, phone number, or business hours—you should update your local business schema. Maintaining current schema markup guarantees search engines get the most recent information about your company.

How can I be sure my local business schema is operating as it should?

Your local business schema can be tested with the Schema Markup Validator or Google’s Rich Results Test. These tools evaluate the markup on your website and offer comments on any mistakes or problems that need to be resolved.

Can I manually include a local business schema to my WordPress website?

The code of your theme can be manually added to include local business schema. This is including scripts written in JSON-LD (JavaScript Object Notation for Linked Data) to the header or footer of your website. Generally speaking, though, this approach is more complicated than a plugin and calls for some programming experience.