How to Create a Content Strategy with ChatGPT: 5 Steps for 2025 Success

Let’s be honest—content marketing has changed, really changed in 2025.

With Google AI changing the game, coupled with extreme competition, simple one-off blog posts won’t cut it anymore. You need a plan. The problem is, where do you start if you’ve never developed a strategy before? This is the sticking point for most content creators.

If you are tired of winging it, this is for you! In this article, we’ll show you how to create a content strategy with ChatGPT – from start to finish.

ChatGPT will help manage ideation, keyword research, content planning, and even content execution if that’s how you choose to use it, all without sacrificing quality.

Open AI suggested that 92% of Fortune 500 companies use ChatGPT, not just for marketing, but with teams from engineering to beyond. So it’s not hype, it’s a great tool!

Whether you are a blogger, a marketer, or part of a content team, you will learn how to get the most out of AI as a co-writer and strategist.

Let’s get right into using ChatGPT for content planning!

What Is a Content Strategy and Why Does It Matter in 2025

So, before we take a closer look at how to create a content strategy with ChatGPT, let’s settle one thing: What is a content strategy anyway, and why is it more important than ever to create one in 2025?

What Is a Content Strategy?

At its simplest, a content strategy is your plan for the consistent creation and distribution of content that supports your business goals. That could be brand awareness, traffic, leads, and customer nurturing.

However, a content strategy cannot solely be a list of ideas for blog posts. A good content strategy will address the essential questions:

• Who is our audience?
• What are their interests?
• Where do they consume content?
• What do we want them to do?
• How will we define success?

Consider it a sort of roadmap for your whole content production, whether that be your SEO posts, video, social media, newsletters, digital advertising, etc.

Why Content Strategy Still Matters (More Than Ever)

You might be thinking (and I wouldn’t blame you): “With tools like ChatGPT that can help content creators churn out content in a split second, do I still need a strategy?”

Short answer: Absolutely.

Here’s why content strategy will continue to be one of the most important tools in marketing in 2025:

1. AI Has Democratized Content: Everyone is using ChatGPT and other similar tools. While this means content is being produced at scale, it’s not always produced with intent. Strategy is what can differentiate the noise from the value.
2. Search Has Got Smarter (Thanks SGE): The Search Generative Experience from Google further favors content created for users that solves problems at scale and in context. Google Search Central’s Helpful Content guidelines state that Google would rather see content created to help people, not manipulate for rankings. A piecemeal content strategy is not going to cut it. Your strategy will help guide each piece of content toward a bigger goal.
3. Users Want Relevance and Trust: Your audience wants relevant content that is trustworthy and well-researched. Without a defined content strategy, it’s easy to fail – or worse, confuse your audience.
4. Consistency is more powerful than Viral: Going viral is great, but consistency builds brand authority. Once you have a defined content strategy, even if the algorithm does not love you that week, at least you are on track, and no one can take that away from you.

The Role of AI in Modern Content Strategy

AI does not replace strategy; it just improves it. You have the power of ChatGPT with you, so you can brainstorm ideas, create blog outlines, and automate many mundane tasks. But when it comes to true strategy, it still needs the strategic human brain to do the following:

• Set up goals
• Understand your audience
• Decide what content to create (and why)
• Measure outcomes and pivot as needed

This is precisely why knowing how to create a content strategy with ChatGPT is a huge deal. You can achieve speed and scale without sacrificing intentionality or quality.

In 2025, content without strategy is noise. Content with a strategy—and a bit of ChatGPT? That is your unfair advantage.

How to Create a Content Strategy With ChatGPT: 5 Effective Steps

Creating a content strategy may seem daunting, but with ChatGPT, the entire process can be streamlined – from ideation through optimization. We’re going to dive deep into each step below so you know what to do (and understand why it works).

Step 1: Define Your Content Objectives and Target Audience.

Before you create a blog post or video script, you need to know why you are creating content in the first place. This is where identifying your goals comes in.

Having a clear goal will help direct your content. It will also help ChatGPT to generate more directed ideas and ensure that you’re not just creating content simply for the sake of it.

Define Your Goals

Your goal could be to:

• Increase your website traffic by 30% in 6 months.
• Build brand authority in a niche (for example: SaaS, fintech, eCommerce).
• Generate qualified leads for a product or service.
• Improve your website’s SEO authority for specific keywords.

ChatGPT Prompt Example:

You are a content strategist. Help me define 3 content marketing objectives for a B2B SaaS company that is targeting small businesses in the CRM industry.

Output might look like:

Know Your Audience

Understanding your audience is paramount. If you can identify their pain points, desires, and language, you can create content that speaks to them.

You can ask ChatGPT to develop a buyer persona:

Prompt Example:

Create a buyer persona for a solopreneur who is looking for affordable CRM software to manage their leads and automate tasks.

The output might look like:

From there, you can even ask ChatGPT the following:

What type of content does this persona usually look for online?

The output might look like:

Now you aren’t taking a shot in the dark, you’re creating content that is built around actual needs.

Step 2: Conduct Keyword Research and Topic Clustering Using ChatGPT

Once you’ve identified your goals and audience, the next step is to find out what they’re searching for. Keyword research is the basis for content discoverability, and ChatGPT can help you get started faster.

Keyword Discovery With ChatGPT

Prompt Example:

Provide me with 20 long tail keyword ideas related to "CRM for solopreneurs" with an emphasis on low-competition keywords.

Output might look like:

Want more? Add more specificity:

Provide me with keywords in three categories: Informational, Commercial, and Transactional intent.

Output might look like:

This can help you better address the full buyer journey.

Create topical clusters

Topical clusters are groupings of content that all share a similar idea. They help improve your site structure and improve SEO, as linking your pillar content to supporting posts improves SEO.

Prompt Example:

Organize the following keywords into three topical clusters for a content hub about CRM software: [insert keywords].

The output you get:

ChatGPT will group them like:

• Cluster 1: CRM Basics
  • What is a CRM?
  • CRM vs. Spreadsheet
• Cluster 2: CRM for Solopreneurs
  • Best CRMs for one-person businesses
  • How solopreneurs can automate lead follow-ups
• Cluster 3: CRM Tools & Tutorials
  • How to set up HubSpot CRM
  • Integrating CRM with email marketing tools

You can take this to an SEO tool like Ubersuggest or Ahrefs to verify monthly volume and difficulty.

Step 3: Construct a Content Calendar with ChatGPT

Now that you have established your goals, audience, and topic clusters, you are ready to establish when and how you will publish your content.

A content calendar provides you with a method of consistency. Otherwise, you won’t have a plan, and your actions will be inconsistent and ineffective.

Create a Calendar Framework

Prompt example:

Create a 3-month content calendar for a CRM blog geared towards solopreneurs. Include the blog titles, frequency of posts, publish dates, and suggested formats.

Output might look like:

Want to dive deeper? Ask:

Add suggested SEO keywords and internal linking suggestions for all articles.

The output might look like:

Now you will have a truly ready-to-use content calendar, both for the audience and the algorithm.

Step 4: Use ChatGPT to Create Outlines, Briefs, and First Drafts

Now it’s time to let Chat-GPT do its magic and take your ideas and turn them directly into content.

Whether you are doing the writing or managing a content team, if you have great outlines/briefs, you will save time and improve quality.

Generate SEO-Friendly Outlines

Prompt Example:

Create a blog post outline for "How to Create a Content Strategy with ChatGPT" and target beginner marketers and would like SEO optimized.

You can expect an outline like:

You could also have ChatGPT create some:

Generate some questions for the FAQ that relate to what people are seeing in the Google "People also Ask"

The output generated might look like:

Generate Briefs for Writers

Prompt Example:

Create a brief for the blog titled "Top 5 CRMs for Solopreneurs in [year]," including target keyword, word count, internal links, and call to action.

The output might seem like:

You can use these briefs to send to freelance writers or your internal team, or keep writing with ChatGPT.

Step 5: Optimize, Repurpose, and Enhance With Data

The work is not finished when the content is published. It is just getting started! Some plan their next article immediately, while others monitor the data of their article performance and make well-informed improvements based on that.

Analyze & Improve Content using ChatGPT

If you had a blog post that underperformed on your site, would you plan to rewrite the piece? I wouldn’t just rewrite it from scratch! Instead, I could ask ChatGPT:

Rewrite the introduction to the blog post, and in a more engaging way, include the keyword "CRM for freelancers."
Repurpose Content To Use Across Other Channels

The output might look like:

Repurpose Content for Other Channels

Use ChatGPT to turn one blog post into:

• A Twitter/x thread
• A LinkedIn carousel
• A YouTube video script
• An email newsletter

ChatGPT Prompt Example:

Take this section of my blog post and convert it into a 5-tweet thread that promotes the advantages of using ChatGPT for your content planning.

The output might seem like:

Boom! You have exponentially raised your reach with little extra effort.

Closing Remarks

If you have made it this far into the article, you have not only learned how to create a content strategy with ChatGPT but also why leveraging it to create a content strategy is a smart move for marketers, creators, and brands in 2025.

Let’s be real: it is a lot of work creating high-quality content and being consistent with it! But it doesn’t have to be when it’s approached the right way, and you come equipped with the power of AI.

When you execute the 5 steps in this guide:

• Set your goals clearly
• Know your audience
• Conduct keyword research and topic cluster
• Plan a calendar
• Produce and optimize your content using ChatGPT

You have everything you need to launch or refine a results-driven content strategy.

With proper prompting, knowledge, and ability to discuss its output with human insight, ChatGPT isn’t just a tool; it becomes a real creative partner! No joke—you still need to back good content with a strategy, empathy, and vision. AI can help you scale that!

So create—not content—but content that works.

Frequently Asked Questions (FAQs)

Here’s a short compilation of the typical questions that people ask about using ChatGPT for their content strategy—all recognized to align with “People Also Ask” queries.