How to Use AI to Build a High Performing Content?

Today, the attention span of online users has become extremely short. You have less than two seconds to grab a potential reader’s attention before they leave for another website. The audience’s expectations are rising daily and every minute and the conventional content writer/creator can no longer keep up with them.

Gone are the days when simple yet informative posts were used to get traffic and engagement. It has become very important to create innovative, visually appealing, educational, fresh, and, most importantly, digestible material if you want reader engagement and to get top rankings.

To succeed in writing, you must start taking advantage of AI tools. By this, we don’t mean that you start relying on AI content generators to produce quantity; rather, you should leverage AI to optimize content quality.

In this article, we will detail the most popular ways AI tools can improvise the content creation process and help you build a high-performing post. Let’s get into the details right away.

Detailed View to Use AI to Build a High-Performing Content

1. Audience Research & Analysis

To create a high-performing post, you need to understand your target audience. If you’re writing content for general readers, it isn’t valuable, period. Using AI tools, you can easily get information about the audience interested in the niche you’re targeting.

You can get demographic, psychographic, and other information about their behaviour, preferences, and likes. You need to understand the fact that without any research work, there is no way you can create high quality and valuable content.

Now you must know that manual research work can be extremely time taking and if you’re spending as much time in research as your competitor takes in publishing a new post, you are surely going to fail. To save time and automate the research phase, it is important to leverage AI.

You can get insights from AI tools such as Google Analytics related to the average age of a reader, pain points, search intent, preferred content formats, common tools they use, and other details that would help you plan your content according to their interest.

2. Finding the Right Keywords

Without the right keywords, you can never create a top-performing post.

Once you understand your target audience, you can get help from AI keyword suggestion tools to find the keywords and phrases that are commonly used by your audience when they are searching for relevant data on search engines, social media platforms, or other digital channels.

AI tools can provide a detailed list of keywords based on their search volume, competition, and other metrics.

You can also get details about long tail keywords, any semantic variations, and contextually relevant terms used for search. Using AI-suggested keywords and phrases, you can easily optimize your content and drive more traffic.

Here, an important thing about keywords is that you should never stuff or overuse them. Adding more keywords is a practice of the past.

Today the search engine only values your content if it flows well and provides some kind of substance to the audience/readers.

By overusing keywords you would be disrupting content quality which is not advised if you want your post to perform well.

You must only use keywords and phrases where they make the most sense!

3. Finding Trending Topics & Data

As mentioned earlier, being a content writer or marketer is no longer easy. You must keep up with the trending topics and collect the latest information to keep your audience engaged and invested in your work.

Again, AI tools can help you find trending topics related to your niche and get you data from site blogs, news forums, social media channels, etc.

This helps you stay current on what your audience is interested in and allows you to create fresh and engaging content on such topics.

You must also know that modern AI generative solutions such as ChatGPT 4 can create complete articles on trending topics. This way, you don’t have to worry about finding data from different sources and can follow the AI draft as a reference.

4. Getting Information on Uncommon Topics

We have seen many writers struggle with finding information on uncommon topics. You must know that AI tools have a vast library and access to billions of pages and other textual resources. You can use AI tools as digital research assistants to get information and ample data on uncommon topics.

You can get information and ask AI content generator tools to structure and present such information in the form of an article or complete post.

Using AI tools, you can get posts written and arranged in the format your target audience likes. This can save much of your time and effort, which is otherwise wasted in manual research work.

5. Creating a Catchy Outline/Structure

A high-performing article is always one that is properly structured. No one today is interested in reading large chunks of unarranged text, even if it is unique and informative. You must ensure that your content is divided properly into headings and subheadings.

AI generative tools can produce outlines based on the topics you provide. It doesn’t matter whether you are writing a blog, news article, or research paper; you can easily get a relevant and comprehensive outline using AI.

Following the given outline and structure can make your content visually attractive and appealing to a common reader.

Most importantly, by structuring your content and dividing it into smaller parts, you could make it more digestible for the audience, resulting in more engagement. Note that a well-structured post will always be placed in the top searches.

6. Creating Textual and Visual Content

You would already know that AI tools are commonly used today for content generation. Since the launch of Chat GPT and other LLM models, users have started to rely heavily on these tools to create content. So, if you don’t have much experience in content writing, you can always rely on AI tools to craft fresh content, both textual and visual.

Now, you must know that the content produced by AI tools is generally written in a robotic language and lacks human emotions, so you must edit and paraphrase it. You can use an online paraphrasing tool for this job as well. These tools rely on natural language processing and other advanced technologies, making them an ideal solution for rewriting tasks.

A reader wouldn’t be able to discover that the paraphrased text is crafted by a tool and not written by a native writer.

Regarding the visual aspect, you can always rely on AI art/visual/image generator tools such as Canva to create relevant images for your posts. By adding images, you can improve the engagement rate of your content by over 60%, which is quite impressive. You don’t have to stress about hiring a designer anymore.

7. Ensuring Text Readability and Originality

Using AI tools, writers can fine-tune their self-written drafts and ensure their work is original. You must know that the best content is the one that is free of all sorts of human errors and excessive traces of plagiarism.

Previously, writers had to rely on professional proofreaders and editors to ensure their work was qualitative, but today, you can rely on AI tools.

You can easily find free proofreading and readability enhancement tools like Grammarly & Grammar Guru that can help you identify and fix major and minor errors in your work. These tools can improve your content’s quality, clarity, and delivery in minutes.

In addition to this, you can also use online plagiarism checker tools to find traces of similarities with your competitors. The unwanted duplication can easily be removed using an AI plagiarism remover. A plagiarism remover can easily rewrite duplicate text using different wording without damaging its intent.

8. For A/B Content Variations & Testing

There is no sure-shot way of telling what type of content would perform well in the search results. This is why, today, expert content marketers suggest that you create multiple variations of the same text and test them individually. Once you have completed your draft, you can easily paraphrase it with the help of an AI paraphrase tool and get a different version.

Once you have multiple versions that you find suitable and worthy of posting, you can publish them and use A/B testing tools such as Content Square to monitor which version gets more traffic and user engagement. You can then choose the variant that gets you the most returns.

Note that you don’t necessarily have to completely modify and create a different version of your original text. You can also keep the content body similar and test with different headings, subheadings, or play with the overall structure.

What are the Top Benefits of Using AI for Content Creation?

Now that you know some of the popular ways how AI tools can be used for building high quality and top performing content, we would urge you to read on some of the key benefits of leveraging AI instead of relying on the traditional practices.

1. Efficiency in Content Creation

Content creation, as mentioned earlier, is a time-consuming task. If you’re following the traditional practices, it will take you multiple days to create a single 1000-word post.

By using AI tools for writing, you can automate tasks such as research, planning, proofreading, and editing, which can save a lot of your time. By using AI, you can literally create a valuable post in a few hours. 

2. Quicker Analysis and Testing

To build a high-performing and profitable post, you have to strengthen your analysis and testing game, as there is no solid way of defining which kind of text would work best.

Using AI analytics and testing tools you can easily find out which of your posts are working well with your target audience. This way, you would be able to follow that style and customize your strategies accordingly.

3. Maintaining Consistency

Consistency across the post in terms of style, tone, and delivery is extremely important. If you don’t have much experience in content writing, there is a very good chance that your work would sound inconsistent, which would definitely piss off readers.

By using AI solutions such as paraphrase tools and text rewriters one can easily revise the complete draft and make it sound better and most importantly consistent.

4. Ensuring Originality & Quality

There is no way you can find out manually that your content is duplicate or accidentally matches another source. AI plagiarism checker tools can help writers identify duplication in their work which helps them prevent the embarrassment of getting accused of plagiarism/copyright infringement.

By using plagiarism remover tools writers can easily ensure that their work is 100% original. Moreover, today writers can also leverage AI text humanizer tools to bypass AI detection programs and for making their content sound more natural.

Wrapping Up

The writing world has become very competitive, and it has become impossible for traditional writers to survive and make their place at the top. You’re missing a plethora of growth opportunities if you’re not using AI tools or if you are unfamiliar with modern technologies.

In this guide, we have discussed in detail how AI tools can be used by content writers who want to create top-performing posts for their audiences. In addition to the different uses and applications, we have also summarized some of the common benefits that one can enjoy by using AI and dropping the traditional writing practices.

After reading this guide and using the best AI tools, we hope you will see a major difference in audience engagement and retention rate. Also you would definitely see your posts getting ranked on the top searches of Google and other search engines.

Note that AI can help you save a lot of your time, effort, and resources, which can be invested in other important tasks so start exploring them before it’s too late!