WooCommerce statistics for 2026 show about 4.0 million live stores and 47.6% of all e-commerce systems that W3Techs tracks. WooCommerce is still the largest platform by store count. Store Leads also shows its live store count down 10% in a year.
We opened each source below on 13 or 14 October 2026, and each number carries its own date. Where two trackers disagree, we show both and explain the gap. Anything we could not open at the source is left out.
This guide covers how many websites use WooCommerce, market share, growth, store locations, order data, shopper behavior, speed, and version adoption. A short section at the end turns the numbers into decisions.
Key WooCommerce Statistics: How Many Websites Use WooCommerce?
WooCommerce runs about 4.0 million live stores according to Store Leads, and WordPress.org lists more than 7 million active installations. W3Techs finds WooCommerce on 7.9% of all websites. The figures differ because each source counts a different thing. Check what is being counted before you quote one.
| Source | What it counts | WooCommerce figure | Date |
|---|---|---|---|
| Store Leads | Live stores it detects | 4,002,439 | 9 Oct 2026 |
| W3Techs | Share of all websites | 7.9% | 13 Oct 2026 |
| WordPress.org | Active plugin installations | 7+ million | Oct 2026 |
| HTTP Archive Web Almanac | Share of all sites crawled | 7.1% desktop and 7.0% mobile | 15 Jan 2026 |
An active installation is a WordPress site with the plugin switched on, whether or not it sells anything. A store count only includes sites a tracker recognizes as shops. Use the Store Leads number when you mean stores and the WordPress.org number when you mean sites running the plugin.
WooCommerce Market Share: Why Trackers Disagree
W3Techs puts WooCommerce at 47.6% of all e-commerce systems it surveys. The Web Almanac gives 35.4% of eCommerce sites on desktop and 44.4% on mobile. The same platform gets different shares because each source divides by a different total. Quote the source with the number.
W3Techs says WooCommerce is used by 11.6% of websites with a known content management system and 7.9% of all websites. The first number divides by sites with a known CMS. The last divides by every website it checks.
Store Leads tracks 13,825,170 live stores, and 4,002,439 of them run WooCommerce. By our math that is about 29% of its tracked stores. The WooCommerce homepage cites 31% of the top 1 million eCommerce sites from the same company.
The homepage also says 43% of the internet runs on WordPress. W3Techs now reports WordPress on 40.1% of all websites. Quoted numbers age. Always check the date next to a share.
Note: Pick one tracker, name it, and keep its denominator. A share of all websites and a share of e-commerce systems answer different questions.
WooCommerce vs Shopify Market Share
WooCommerce leads Shopify on every public tracker we checked in October 2026, but the Web Almanac shows Shopify gaining share. W3Techs shows WooCommerce on 47.6% of e-commerce systems against 32.2% for Shopify. Store Leads counts 4,002,439 WooCommerce stores against 3,143,979 on Shopify.
| Measure | WooCommerce | Shopify |
|---|---|---|
| W3Techs share of all websites | 7.9% | 5.4% |
| W3Techs share of e-commerce systems | 47.6% | 32.2% |
| Web Almanac desktop eCommerce sites | 35.4% | 21.5% |
| Web Almanac mobile eCommerce sites | 44.4% | 25.3% |
| Store Leads live stores | 4,002,439 | 3,143,979 |
The Web Almanac says WooCommerce stayed flat at about 36% of eCommerce sites from 2024 to 2025. Shopify rose from about 20% to 21%. W3Techs shows Shopify on 5.0% of all websites on 1 January 2026 and 5.4% in October 2026.
Our guide to telling what eCommerce platform a site is using shows how these trackers spot a platform. If you are weighing options, see the WooCommerce alternatives we compared.
Is WooCommerce Growing or Shrinking?
WooCommerce store counts are shrinking. Store Leads reports 4,050,284 live stores in 2026 Q3, down 10% from 4,503,868 a year earlier. The peak was 4,776,386 in 2024 Q2. The 9 October count of 4,002,439 sits about 16% below it.
The earlier climb was steady. Store Leads shows 1,435,039 stores in 2020 Q1, 3,207,564 in 2021 Q4, and 3,902,868 in 2022 Q4. The count rose every quarter from 2020 Q1 through 2024 Q2 before it turned down.
Store Leads also lists where merchants moved in the last 90 days. WooCommerce gained 18,007 merchants, mostly from Shopify (6,166), custom carts (4,628), and Wix (2,381). It lost 35,581, to custom carts (11,350), SureCart (10,909), and Shopify (9,178).
That is a net loss of 17,574 stores in the window, by our math. Treat the trend with care, because the Web Almanac warns that detection changes can move a trend as much as real shifts. Even so, both sources place WooCommerce first by volume.
Where Are WooCommerce Stores Based?
The United States has the most WooCommerce stores, with 500,609 or 12.5% of the total, according to Store Leads. The United Kingdom follows with 179,126 stores, or 4.5%. Germany and India are close behind, each with about 2.9% of all WooCommerce stores.
| Country | WooCommerce stores | Share of all WooCommerce stores |
|---|---|---|
| United States | 500,609 | 12.5% |
| United Kingdom | 179,126 | 4.5% |
| Germany | 116,216 | 2.9% |
| India | 114,420 | 2.9% |
| Italy | 106,666 | 2.7% |
| France | 95,049 | 2.4% |
| Spain | 94,375 | 2.4% |
| Netherlands | 93,618 | 2.3% |
| Poland | 82,461 | 2.1% |
The Web Almanac adds a global view. On desktop, WooCommerce is the most common eCommerce platform in 42 of 59 geographies, and on mobile it leads in 71 of 89. Regional exceptions include 1C-Bitrix in Eastern Europe and Cafe24 in South Korea.
Domain names follow the same pattern. Store Leads says 49.1% of WooCommerce stores use a .com domain, 2.9% use .co.uk, and 2.6% use .de. It also finds 60% of stores list a phone number and 55% list an email address.
What Do WooCommerce Stores Sell and Run?
Home and garden is the largest category on WooCommerce, with 459,516 stores or 11.5% of the total, per Store Leads. Apparel follows at 8.5%, and business and industrial at 7.8%. Small catalogs dominate, since 29.6% of WooCommerce stores sell between 1 and 9 products.
Store Leads also records what stores run. The Astra theme is on 11.2% of WooCommerce stores, Hello Elementor on 8.7%, and Flatsome on 5.8%. Among detectable apps, WooPayments is on 10.9% of stores and Mailchimp on 4.8%, and Store Leads says it sees only a subset of installs.
Social profiles show where stores look for shoppers. Store Leads finds Instagram on 39.4% of WooCommerce stores, Facebook on 35.3%, and YouTube on 13.3%.
Metorik reports that the average WooCommerce store in its 2025 sample runs 58 active plugins and 44% use a child theme. It also lists Yoast SEO as the most common WordPress plugin at 49%. That sample is Metorik customers. It describes stores that use a reporting tool.
WooCommerce Order Statistics From 2025
Metorik analyzed more than 65 million WooCommerce orders placed in 2025 across 6,000+ stores and found an average order value of $105. Mobile carried 72% of orders, with an average of $71. Desktop carried the other 28% of orders at an average of $167.
Metorik also reports these 2025 order figures:
- Discounts: 25% of orders include a discount, and the average discount is 22% of order value.
- Refunds: The average refund rate is 1.4% of orders and was 2.4% in 2023.
- Free shipping: 74% of orders include free shipping, and the average shipping charge when charged is $9.27.
- Weekends: Average order value peaks at $116 on Monday and Tuesday and falls to $86 on weekends.
- Shipping: Free-shipping orders average $123 against $80 for orders with paid shipping, using per-store medians.
- Subscriptions: 25% of WooCommerce stores sell subscriptions.
Metorik calls its sample randomized and says the dataset covers $6.6B+ in revenue. The sample comes from stores that use Metorik. Read these as benchmarks for stores that track their numbers.
Online Shopping Statistics That Reach WooCommerce Stores
US retail e-commerce sales reached $340.2 billion in the second quarter of 2026. That is 17.1% of total retail sales, according to the US Census Bureau, and a 12.2% rise from the second quarter of 2025. The figures are seasonally adjusted and not adjusted for price changes.
The Census Bureau says revised estimates arrive with the third-quarter release on 19 November 2026. Treat the 17.1% as the first estimate for that quarter.
Shoppers still leave carts often. The Baymard Institute puts the average documented cart abandonment rate at 70.22% across 50 studies, last updated 22 September 2025. Extra costs such as shipping, tax, and fees are the top reason at 40%.
After extra costs, Baymard lists slow delivery at 20% and distrust of the site with card details at 19%. Forced account creation follows at 18%, and a long checkout at 17%. Baymard excludes shoppers who were only browsing from that list.
WooCommerce Speed and Core Web Vitals Statistics
Fewer than half of WooCommerce stores pass Core Web Vitals. The Web Almanac 2025 found 33% of WooCommerce desktop origins and 35% of mobile origins with good scores, against 76% for Shopify on both. The chapter says WooCommerce has “scale, but not automatic speed.”
Loading is the weak spot. On mobile, the Web Almanac finds 39% of WooCommerce origins with good Largest Contentful Paint against 86% for Shopify. Responsiveness (INP) is fine at 88% good on mobile, and layout stability (CLS) is 85% good.
Median Lighthouse performance scores tell the same story. In the Web Almanac data WooCommerce scores 61 on desktop and 38 on mobile, while Shopify scores 71 and 55. It measured 394,462 WooCommerce desktop origins and 995,782 mobile origins.
Speed work pays off for these stores. Our guide to speeding up a WooCommerce website covers the fixes, and our WordPress speed optimization services team can run them for you.
WooCommerce Plugin and Version Statistics
WooCommerce shows more than 7 million active installations on WordPress.org, with version 11.2.1 current as of October 2026. The listing shows 4.5 out of 5 stars across 4,825 ratings. It requires WordPress 7.0 or higher and PHP 7.4 or higher, and recommends PHP 8.0 or newer.
Metorik measured version adoption on 1 March 2026. Of the stores in its sample, 42% ran the latest WooCommerce release at that time (10.5), and 83% ran the 10.x line. For WordPress, 71% ran the latest release (6.9).
PHP versions lag behind in the same Metorik data. PHP 8.2 was the most common at 33%, and about 12% of stores still ran PHP 7.4. Those stores sit on the minimum version WooCommerce lists. Check your own PHP version before the next major update.
WooCommerce also sits on WordPress. Store Leads finds WordPress on 97.8% of WooCommerce stores, and W3Techs reports WordPress on 40.1% of all websites. Related reading: is WordPress dying.
What These WooCommerce Statistics Mean for Your Store
These WooCommerce statistics point to four decisions for your store. Pick the right market share for your pitch, name its source, and keep the date. Fix speed first, because Core Web Vitals is the clearest gap between WooCommerce and its main rival.
- Show total cost early: Extra costs are the top reason carts are abandoned, at 40% in Baymard’s data.
- Design for phones: Mobile carries 72% of orders in Metorik’s sample. Test checkout on a phone.
- Track your own cohort: Metorik’s averages are benchmarks. Compare your order value by device.
- Keep PHP current: About 12% of sampled stores still ran PHP 7.4 in March 2026.
When you quote a number, cite the tracker, the measure, and the date. A line such as “W3Techs, 13 October 2026, 47.6% of e-commerce systems” tells a reader exactly what was counted. It also lets them check it.
Benchmark your own store against the speed data. The Web Almanac median for WooCommerce on mobile is a Lighthouse performance score of 38. A store above that score is faster than the typical WooCommerce store it measured.
Conclusion
WooCommerce statistics show a platform that leads by store count but has lost about 16% of its live stores since mid-2024. It holds 47.6% of e-commerce systems at W3Techs, and its main weakness is speed.
Use the table of trackers whenever you quote a share, because each source divides by a different total. If you plan a new store, start with how to set up WooCommerce on WordPress.
Frequently Asked Questions (FAQs)
Q1. How many WooCommerce stores are there?
Store Leads counts 4,002,439 live WooCommerce stores as of 9 October 2026. WordPress.org shows more than 7 million active installations, which includes sites that do not sell. The difference is what each source counts.
Q2. What percentage of eCommerce sites use WooCommerce?
It depends on the tracker. W3Techs reports 47.6% of e-commerce systems, and the Web Almanac reports 35.4% of desktop and 44.4% of mobile eCommerce sites.
Q3. Is WooCommerce losing market share to Shopify?
Store counts are falling, but WooCommerce still leads. Store Leads shows 4,002,439 WooCommerce stores against 3,143,979 on Shopify. The Web Almanac shows Shopify rising from about 20% to 21% of eCommerce sites while WooCommerce held near 36%.
Q4. What is the average order value on WooCommerce?
Metorik’s analysis of 2025 orders puts it at $105. Desktop orders average $167 and mobile orders $71. These are weighted averages from stores that use Metorik.
Q5. Is WooCommerce fast?
Not by default. The Web Almanac found 35% of WooCommerce mobile origins pass Core Web Vitals, against 76% for Shopify. Good hosting, caching, and a lean theme change that result.
Q6. How many websites use WooCommerce?
W3Techs finds WooCommerce on 7.9% of all websites, and the Web Almanac found it on about 7% of sites it crawled. WordPress.org lists more than 7 million active installations.
