How to Change the Return to Shop Link in WooCommerce

WooCommerce, a widely used online store platform, comes with a default Return to Shop link that helps users go back to the main shopping page. Yet, sometimes, you might want to make it more personal.

This article will guide you on how to change the Return to Shop link in WooCommerce, making sure it fits your brand and helps customers easily find their way back. Let’s get started.

Understanding the Default Return to Shop Link

Before you start changing things, it’s good to know how the “Return to Shop” link normally works. By default, WooCommerce sends customers back to the shop page from the empty cart page. This works for many, but some businesses want a link that matches their brand better.

Why Change the Return to Shop Link in WooCommerce?

The standard Return to Shop link in WooCommerce might not match your brand or marketing plan. Changing it lets you create a link that suits your brand better and makes the shopping experience more memorable.

PHP Snippet to Change the Return to Shop Link in WooCommerce

To change the “Return to Shop” link in WooCommerce, you can use a filter hook to modify the default link. You can add custom code to your theme’s functions.php file or use a custom plugin. Here’s an example of how you can achieve this:

/**
 * @snippet       Change return to shop link
 * @how-to        Get devdiggers.com
 * @author        DevDiggers
 * @compatible    WooCommerce 6
 * @community     https://devdiggers.com/
 */

add_filter( 'woocommerce_return_to_shop_redirect', 'devdiggers_custom_return_to_shop_link' );

function devdiggers_custom_return_to_shop_link() {
    return home_url( '/custom-shop-page' ); // Change this URL to your desired link
}

In this example, we’re using the woocommerce_return_to_shop_redirect filter hook to change the Return to Shop link in WooCommerce. The devdiggers_custom_return_to_shop_link function defines the custom link URL. Replace /custom-shop-page with the URL you want to use.

Remember to change the link according to your needs. Always make sure to have a backup before modifying any theme or plugin files. Additionally, if you’re not familiar with coding, consider asking a developer for assistance to avoid any potential issues.

Benefits of Changing the Return to Shop Link in WooCommerce?

The “Return to Shop” link is where customers go when they want to go back to the main shopping page. Changing this link can be helpful for a few reasons:

• Make it Easier for Customers: By customizing the “Return to Shop” link, you can create a better experience for your customers. Send them to a page that fits your store’s style or has important information.
• Show Special Deals: Changing the link lets you promote special offers or new products. Redirect customers to a page with discounts or featured items to encourage more purchases.
• Sell More Products Together: Customize the link to guide customers to related products. This helps you sell more by showing customers items that go well together.
• Advertise Events: If you have time-sensitive sales or events, use a custom “Return to Shop” link. Redirect customers to a page with details about the event or exclusive discounts.
• Keep a Consistent Look: Customizing the link helps you keep the same style across your website. This makes your online store look more professional.
• Teach Your Customers: Change the link to direct customers to pages with helpful information or tutorials.

Final Thoughts on WooCommerce Return to Shop Custom URL

In the ever-evolving world of online selling, every detail matters. Changing your Return to Shop link in WooCommerce might seem small, but it can make a big difference. By following these steps and tips, you’ll not only improve user navigation but also boost your SEO performance.